Every year, May marks Skin Cancer Awareness Month, a global initiative focused on raising awareness about the most common form of cancer in the world—skin cancer. The goal is clear: to educate people about prevention, encourage early detection, and promote safe, effective treatment options.

In the world of beauty and skincare, one country constantly sets the standard: South Korea. From 10-step routines to glass skin goals, Korean skincare is more than a trend - it’s a global movement. But what makes it so effective, and why is everyone from Hollywood stars to health tourists flying east for their skin fix?